About Us

From humble beginnings, to one of the largest jewelry wholesalers in the Southeast!

The Story Begins in 1979! Over 32 years ago, we opened a small jewelry store in the heart of the Great Smoky Mountains. Beginning with only one showcase, fantastic prices, honesty, and hard work, we soon filled the entire shop. Not long after, the remodeling began. We knocked out walls to add an in-house jewelry repair and manufacturing department, as well as a larger showroom! Soon, we were shipping packages all over the country, and added a shipping/receiving department. Today, we wholesale directly to over 150 other jewelry stores in the Southeast - and we are still GROWING! Only now we've changed our name to American Jewelry Company and we've added a brand new store... on eBay! With "Buying Gold" so huge over the last few years, we are buying a ton of pre-owned jewelry from the public. While most of it gets scrapped, we are buying a lot that is brand new and/or way too nice to let scrap. But it's way more inventory than we need at all our locations! So, the lucky buyers on eBay are getting the deal of a lifetime - but get it quick, because each time gold goes up we start pulling items and sell for scrap!



NOW, whether you are visiting our store in Pigeon forge, or surfing the NET, we are always at your service. You no longer have to put off purchasing that new ring or bracelet until you go on vacation. Here, on the Web, we have combined the very best of: Price, Service, Quality, Slelection, Convenience, Reliability, and most important - HONESTY!