That's a big word for saying We recycle and help keep stuff out of the land fill. I love to recycle and everytime you buy from Back 2 Retro you are helping too Because what I sell is from garage sales estate sales and resale shops and is not a brand new product from a manufacturer it is recycled. We also reuse all the shipping peanuts we can find and make small boxes from larger ones for our first class items. And although shipping seems expensive it's cheaper than filling your car up with gas. So you can feel green buying from ME.