About Us

BHFO is the largest and most trusted seller of clothing, shoes, and accessories on eBay. We recently attained eBay's milestone achievement of over one million feedback while maintaining our excellent Top Rated Seller status.  Our 100+ employees ship over 150,000 items a month out of our Cedar Rapids, Iowa facilities.

We offer brand new designer goods from major manufacturers and upscale department stores at a fraction of retail. We work directly with some of the largest retailers in the world to bring you the name brands that are famous for their quality and style. We guarantee all items are authentic or your money back!

Like many eBay sellers, BHFO started in Jon and Stacie Sefton's basement in Cedar Rapids, Iowa in 2003.  Both of them coming from a business background, they had a vision of building their own successful business where they could use their entrepreneurial skills they had always dreamed of.

From day one, the Seftons focused on selling clothing. Stacie knew the brands well and knew what would be popular to sell on eBay.  She soon formed a partnership with the most well-known lingerie company in the US to help them liquidate their shelf pulls and returns, and BHFO took off.

The Seftons operated in their home for 18 months and then moved to a commercial warehouse. They continued to add product sources and employees and their volume and reputation on eBay earned them Titanium Power Seller status in 2006. Their rapid growth continued, and BHFO made two more moves to larger warehouse spaces, finally arriving at their current 125,000 sq. ft. facility in Cedar Rapids which houses 125 employees.

BHFO continues to sell name brand clothing and has expanded into shoes, accessories, home and garden, domestics, and several other categories. 

"eBay has been an invaluable partner to us.  We would not be where we are today without eBay and their team of knowledgeable people," said Stacie Sefton, CEO. "We are thrilled to have reached one million feedback and happy that we have provided savings to so many people around the world!"

BHFO started on eBay and we will continue to bring the very best deals. We list thousands of new items daily and start most of our auctions at .99 cents with no reserve, so let the bidding begin! What sets us apart from other large auction houses is our customer service. Not only do we offer incredible pricing, but it is our desire to earn 5 Stars from you every day. We continue to make YOU, our customer, our number one priority. We want your continued business!