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Charmex of Switzerland


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Charmex LA TREMOLA

La Tremola watches

For centuries the St. Gotthard pass in Switzerland was the main route from central Europe into Italy. Originally a mere mule track this pass was widened to allow for a regular stage coach service as depicted in a 1873 painting of Roland Koller's. In the early 20th century the well over a dozen hairpin bends were paved with cobblestones and the road was henceforth known as LA TREMOLA - the "trembling one". Whether this refers to the shaking of the vehicles on the cobblestones or rather the mental state of the drivers is no longer known. The new automatic model LA TREMOLA was created as an homage to the original cobblestone road which still exists today: the paved structure of the dial resembles the original cobblestone and the classical case with its art déco like curvature and engraving is reminiscent of the early 20th century.

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Charmex VIENNA II

Vienna II watches

Vienna, the capitol of Austria, has a history dating back to 500 BC and is the epitome of an old-world European city. Known as the residence of the Habsburg dynasties, Vienna charms its visitors with its coffee houses, the horse-drawn coaches and the world famous Philharmonic Orchestra. Our timepiece VIENNA II was introduced after the success of our model VIENNA and is dominated by the multi-function movement indicating the day, the date, the month and the current moon phase. The beautifully paved dial sports Roman indices and matches the round stainless steel case in its superb finish.

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Charmex GENEVA

Geneva watches

Geneva, on the shores of Lake of Geneva is nestled on the border between Switzerland and France amidst the towering, snow-capped Alps. Best known for its international institutions and agencies - the UN, the Red Cross and many more - Geneva is also home to a myriad of private banks and several high end watch manufacturers. Our model GENEVA with its formal, non-pretentious and symmetrical design captures the very spirit of this proud city.

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Charmex SAN REMO

San Remo watches

San Remo is an Italian town nestled on the shores of the Riviera dei Fiori in Liguria. Well known for its song contest held annually since the 1950ies San Remo inspired us to develop a model that combines Italian sprezzatura with Swiss watch making expertise - the SAN REMO. Available in His or Hers this model is made out of ceramic and thus offers state-of-the-art scratch resistance.

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Charmex LAS VEGAS

Las Vegas watches

What happens in Vegas, stays in Vegas - once ruled by mobsters, Las Vegas, a city in the middle of the desert in the US state of Nevada has since flourished and become The City of Entertainment. The glittering lights of the Strip at night inspired us to our model LAS VEGAS. With its myriad of CNC set cubic zirconias and an intricately designed mother-of-pearl dial the LAS VEGAS is as sparkling as its namesake.

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Charmex PISA

Pisa watches

Of Etruscan origin the Italian city of Pisa is best known for its leaning tower - the 55m campanile was erected over a period of 177 years and now leans at an angle of 4 degrees. Pisa is also home to Italy's best graduate schools - going back to the 12th century - and a renowned centre of learning. Our model PISA combines stylish - the round case with its retro-shaped lug-ends - and geographical - the longitudinal design of the dial - elements to honor both aspects of Pisa, its Italian heritage and its profound influence on science.

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