The eBay Marketing Bible
by Cliff Ennico & Cindy Shebley

The ultimate guide to making big money on America’s #1 online auction site.

Competition for customers on eBay is fierce. There are now approximately 1.3 million sellers who rely on eBay as a part-time or full-time source of income. And while there is undoubtedly still big money to be made, it is becoming increasingly difficult for sellers to stand out from the crowd. Written by eBay University instructors Cliff Ennico and Certified Business Consultant Cindy Shebley, The eBay Marketing Bible offers advice to sellers on identifying their customers, determining what items will sell best, and using eBay’s many promotional tools to reach those customers and convince them to buy. This book helps readers:


• build a successful marketing plan

• brand their eBay business

• develop strategies for individual auction listings and eBay stores

• combine online and offline strategies to build their businesses

• use email marketing, search engine listings, blogs, podcasts, YouTube, and more


About the Authors


Cliff Ennico (Fairfield, CT) is a lawyer specializing in small business issues and is a Certified eBay Education Specialist. He is a frequent contributor to Entrepreneur magazine and the author of The eBay Business Answer Book (978-0-8144-0045-6) and The eBay Seller’s Tax and Legal Answer Book (978-0-8144-7425-9).

Cindy L. Shebley (Seattle, WA) is an Certified eBay Education Specialist, an eBay PowerSeller and Certified Business Consultant who is a leading expert on applying state-of-the-art marketing techniques to eBay businesses. You can find more information about Cindy at http://www.websellerscircle.com

Specifications:

Paperback: 320 pages
Publisher: AMACOM; annotated edition edition (June 30, 2009)
Language: English
ISBN-10: 0814414400
ISBN-13: 978-0814414408