Sometimes a voice or a name just isn’t enough to tell you about the person you’re working with…who they are, what they stand for. At the end of the day we all have our hobbies and favorite things to do. We wanted to give you a chance to learn a little more about each one of us. We rope, ride, run barrels, chase kids, run marathons, scrapbook, play softball and much much more. Here’s what we hold near and dear to our hearts and a brief glimpse into the lives and lifestyles of your friends at Coolhorse. Enjoy!
With beginnings in the late 1960’s, Tommy Foust started Foust Feed & Supply, a family owned and operated feed store located in Amarillo, Texas. The Foust family built their business and reputation on a few basic core values. A strong work ethic and old fashioned honesty. Their customers were their friends and they worked their tails off to make sure they didn’t let their friends down.
Our humble story actually begins in 1989 when the Harris family purchased this local feed store from the Foust family. Straight out of college, we could tell you we had grand visions of growth and long term success but the fact was, we were in “survival mode”just trying to hold every penny together and learn as each day passed. No experience in retail and “a bunch” of money borrowed from generous relatives, a local bank, and the Small Business Administration resulted in the motivation to work long days. Hauling hay was our specialty.
In 1994, another small feed store became available in the neighboring community of Hereford, Texas. By 1997 we had outgrown our original store in Amarillo and ground breaking began on our current location on South Bell St. More debt, more inventory, more vendors, more sales, more work, and more fun.
As the year 1999 rolled around the “dot com” era had hit America. Sitting around the kitchen table talking with family and friends one evening, the idea and name of our online store was born. On June 18th 1999, we officially launched http://www.coolhorse.com/ We were not the typical internet story of that time. We were not immediately flooded with orders, we were not offered stupid amounts of money by investors, we did not experience astronomical growth, and we did not close our doors the following years during the "dot com bust". We just kept inching forward, both in our traditional feed store business and our newly found mail order tack business.
We have been very blessed in this journey of almost 20 years. Our family has grown as well as our business. Our greatest accomplishment in this time? The length of our list of friends and relationships formed with our customers, employees, and vendors over the years. We can't tell you how much we appreciate it.
The Harris Family