Fashion is a part of the identity practices of the goth subculture. As such, a person's style (including their clothing, hair, makeup, and accessories) is a major factor in determining whether the person will be perceived as "authentic" by others in the subculture. This is not particular to goth; rather, it is a feature of many subcultures. Styles that are read as "goth" to the mainstream may be read as "outsider" to those participating within the scene, and participants in the subculture may and often do have differing ideas about what constitutes gothic fashion. In his book Goth: Identity, Style and Subculture (Berg Publishers Ltd., Oxford, 2002), Paul Hodkinson talks about goths using their fashion choices to demonstrate commitment to the subculture. In particular, he asserts that more extreme, less easily concealed choices -- such as dyeing one's hair or shaving part of it off -- demonstrate greater commitment.

The core of gothic fashion is individual taste, as gothic culture generally attempts to subvert mainstream conventions of how one must look. Anti-mainstream fashion sentiment is not its prevalent theme, however, nor is this attitude shared by all members of the subculture. While recurrent themes can be identified, many different and highly unique outfits can be witnessed at events like the Wave-Gotik-Treffen in Leipzig and the Whitby Gothic Weekend in North Yorkshire, England, where the color palette ranges across the spectrum from head-to-toe white to all-black. Between those two extremes, anything goes, be it modern, classic, conservative or ragged