Setting
Up Your eBay Store - a Tutorial
by
Sally Milo - GOing1nceLLC & TippyKal on eBay
Certified eBay Stores Designer as Milo Design
Setting
up an eBay Store is not a tough thing to do, but there
are a lot of parts to address as you do so. This tutorial
should assist you in getting your Store ready to welcome
buyers.
|
 You
may want to take a look at winners of past eBay "Best
in Stores" at http://pages.ebay.com/storefronts/bestinstores.html
to see how others have set up their stores. |
|
|
MANAGE
MY STORE BACK
TO TOP
 Once
you've created your eBay Store subscription, you likely
did the Quick Store Setup when you subscribed, but those
settings are not locked in forever. You can now edit your
eBay Store up by going to your My eBay and selecting "Manage
My Store" (MMS) under subscriptions on the left
side as shown at bottom of image to left.
|
| In
this tutorial, any text in italics indicate a
clickable link on the eBay page. Text in bold
indicates a button to click. |
|
| That
takes you to the Manage My Store landing page:
|
|
STORE
CATEGORIES
BACK
TO TOP
One
of the first things you may want to do is set up your store
categories. These can reflect the eBay category names or
be those which make sense for your offerings. It is assumed
you will have already decided which categories you want
in your store and any sub-categories you may wish to have.
Of course, consider what is easiest for you in your organization
of categories, but it's most important to set things up
in a logical manner from the point of view of shoppers.
You may have a total of 300 categories & sub-categories,
each one up to 30 characters long.
| In
this tutorial, we're setting up an eBay Store for a
coin seller (fictitious name here: ABC Coins Fake Store
- though I'll be using ABC Coins as the name in these
samples), so categories and other information will consider
that type of business. You likely sell other items,
so please be aware you may set up some things differently
than in this tutorial. |
|
|
To set
up your store categories, on the left side of the MMS under
Store Design, click on Store Categories. You will
set up your top-level categories. In this sample, we just
have added 3 categories. To do so, click on the Add Category
button:
|
| |
A
new page will open. Add your category names in the fields
as shown to right. If you click the Add more categories
link at the bottom of the Category Name fields, more fields
will open below the Category Name fields. |
 |
|
Please
be sure to click on the links to information which
may further assist you in setting up your store, such
as these:
|
|
 We
have our 3 main store categories set up for ABC Coins, but
now need to create subcategories in each. To add sub-categories
to US Coins, click on US Coins as shown to left. It
opens a page to which you add these 2nd level store sub-categories.
You may add 3rd level categories by clicking on the 2nd level
category links as just done for creating the 2nd level categories. |
|
DISPLAY
SETTINGS BACK
TO TOP
BASIC
INFORMATION
|
|
This
is the section from which you name your eBay store, select
its logo & enter its description - or to change these
in the future. Click on the Change link to the right
in the Basic Information bar to edit these settings.
On the
Edit Basic Information page which opens from that Change
link, enter your store name & description into the appropriate
fields. Resist the urge to use fluffy, "Welcome to
our eBay Store" sort of text in the description: USE
KEYWORDS such as the product you sell, brand names, etc.
- terms shoppers may search on. This will assist in search
engine placement.
|
|
You
next choose a store logo from this section as shown below.
You
may use one of the eBay-supplied logos as shown to right,
you may upload a 310 x 90 pixel store logo image to your
free Picture Manager account, you may enter the URL of the
store logo you have hosted online off-eBay or choose to
not display a logo.
|
| Be
aware your default store logo must fit into the 310
x 90 pixel space. If your logo is taller rather than
wide, it will be compressed to fit the available space.
If you choose to customize your eBay store, you may
use your other-sized logo within the customized HTML.
(More on customization later.) |
|
|
THEME
AND DISPLAY
|
 The
store theme is the general layout of your eBay Store. You
may click the link to Change to another theme to pick
a different layout. Look thru the various available themes
by clicking on theme links shown in image to right. Please
note, the Custom Header Only theme under Easily Customizable
will not include anything in the header until you insert your
custom HTML (with graphics, if appropriate) into the Custom
Header (more on this later). |
|
To change
the color scheme, when you click on the Edit current
theme link, the page below will open. You may click
on the color chooser to open the palette shown and select
your colors that way. If you have custom colors, you will
enter their Hex Color code into the fields. (Some photo
editing software, such as Photoshop, will provide the Hex
codes in the color chooser. You might also do a web search
for "hex color chart" to find many pages with
the colors & their Hex codes.) Click Save Settings
to save your color scheme.
|
|
The
Left Navigation Bar settings allow you to choose whether
or not you want to display a store search box, categories,
buyer display options and links to your store pages.
 The
Store Header Display settings allow you to insert a custom
header if you wish. (This is custom HTML you insert.) If
you want a custom header or to add info to the header, you'll
check the Yes, include? radio button rather than
the No, do not? button as in image to right. Also,
if you wish to include an image you have in Picture Manager,
you will click the Yes, include? button, then click
the Picture Manage link to open a pop-up window to
choose that image. By clicking on the Stores HTML Builder
link, a pop-up window will open. Within that window, you
can create links to items, a Store page or Store search
which will appear in your header.
On the
Edit Store Header Display page, you may also choose to have
a minimal eBay header on your store pages IF you have a
subscription for a Premier or Anchor Store.
|
| On
the Display Settings page, your last option is to set the
Item Display. Choose whether you want your store to display
in a list or gallery view and to sort via highest price, lowest
price, ending first or newly listed. This is how your shoppers
will see your listings when they first visit your store. |
|
CUSTOM
PAGES
Please
see this advanced information below.
|
|
PROMOTION
BOXES
BACK
TO TOP
You
may click on the Guided Setup link for an easy way
to create promotion boxes in your eBay store. On the Guided
Setup page, you may choose to include the default promotion
boxes or may change (edit) them by clicking on the Change
promotion box link. As those steps are easy to follow,
this tutorial will show you how to create a promotion box
without using the Guided Setup.
|
 To
begin, click on the Create New Promotion Box button
as in above image. From the Promotion box types page which
opens, you'll select which type of Promotion box you're creating
- to Advertise items, Provide links to other parts of your
Store or to Communicate to your buyers (fully customizable)
as in image to right. |
 Click
on the Continue> button once you've chosen the type.
This opens a page on which you select the Promotion Box Location
and Store page(s) where that promotion box should appear. |
|
Create
Promotion Box: Content and Color
|
|
Click
on & Refresh preview the various display types
to choose which type of promo box you want to create. Choose
the Item selection criteria. You may rename your Promotion
box title if you wish. (Click on Refresh preview
to see how your new title looks.) Select the ending time
period and from which category to show items in this promo
box.
You
will next Change color and font if desired. (I have
been unable to do this in Firefox, but have to change the
color and font in Internet Explorer. Perhaps this is due
to some obscure Firefox setting I have.)
Name
your Promotion box for your own information. You may then
want to Preview sample page then save your promotion
box you've just created.
|
 If
you don't want to currently use this promo box but do want
to save it for future use, select Remove from the Actions
Drop-down selector as shown to right. You will then be able
to Make this promotion box inactive or Delete this
promotion box permanently. |
 When
you do want to activate this promotion box, click on the Inactive
link to see this (and any other inactive) promo box listed
as in sample to right. |
|
STORE
MARKETING BACK
TO TOP
EMAIL
MARKETING
eBay
has a good tutorial covering email marketing in eBay Stores,
so please see that information at http://pages.ebay.com/stores/email-marketing/tutorial/index.html.
LISTING
FRAME
A listing
frame includes your settings from your eBay Store to include
on your auction, fixed price and store listing pages on
eBay. You may choose to include (or not) your default store
header (a custom header will NOT show up - this will only
include the default information you have in your store's
Display Settings). You may choose to show your store logo
& links to Add to Favorite Seller, Sign up for Store
Newsletter (email marketing) and Link to Items on Sale (from
items you've placed on sale thru the Markdown Manager).
You may also choose store pages to have links to & a
store search box.
The
image below shows the listing header just under the start
of the description on your eBay listing page. In this case,
the eBay-provided coins store header is shown on the background
of the color scheme chosen. The 2 links, Add to Favorite
Stores & Sign up for Store newsletter, were chosen when
setting the Listing Frame.
|
|
 PROMOTIONAL
FLYER
You
may create a promotional flyer to print out and distribute
as you wish. Click the Create Promotional Flyer button
to go to the page on which you'll select the information
to be included in this flyer. Keeping most of the default
settings, this 8½" x 11" printable flyer
(image to right) was generated for ABC Coins.
|
|
LISTING
FEEDS
As a
convenience to your web-savvy shoppers, you may wish to
make available an RSS feed, which will notify these shoppers
when you've added new listings on eBay. You may also export
your listings to third-parties with whom you've set up a
partnership, such as Google Base, thru the Listing Feeds
selection, Search engine and comparison sites.
|
|
ITEM
PROMOTION
BACK
TO TOP
MARKDOWN
MANAGER
eBay
has a tutorial about Markdown Manager at http://pages.ebay.com/stores/markdown-manager/tutorial/index.html.
Learn how to apply discounts to one, more or all of your
store items.
CROSS
PROMOTION
You
may set up rules to cross-promote other items you have on
eBay when a shopper views or bids on another item. For example,
if ABC Coins receives a bid on a Morgan dollar, they may
wish the bidder to view other silver US coins they have
listed.
FAVORITE
SELLER TOP PICKS
You
may select the items which you want to promote to those
who have you chosen as one of their favorite sellers.
PROMOTE
SIMILAR ITEMS
You
may choose to promote your items on other sellers' notices
and closed eBay listings and have other sellers' items promoted
similarly on your notices and closed listings.
LOGOS
AND BRANDING
BACK
TO TOP
CUSTOMIZE
END OF AUCTION EMAILS
You
may customize the end of auction email notice eBay sends
to your buyers. (This is sent by default to all auction
winners and fixed-price/Buy It Now buyers.) You may include
your store logo and a custom message if desired and also
have a copy of that email sent to you.
CUSTOMIZE
INVOICE
If your
buyers do eBay Checkout, they will receive an automatic
invoice from eBay with cost information. You may choose
to include your store logo and a custom message if desired.
|
|
CUSTOM
PAGES BACK
TO TOP
When
I set up ABC Coins Fake Store, I used the Quick Store Setup
which resulted in a storefront which looked like this:
CUSTOM
STORE HEADER
To set
up a custom store header, it is assumed you'll have the
HTML code ready to go & any images used in it hosted
online. (If you do not have this, you'll need to learn HTML
elsewhere, ask for assistance on the Photos/HTML or Stores
Discussion forums or hire someone to create this for you.
eBay has a Certified Stores Designer directory at http://pages.ebay.com/storefronts/designdirectory.html.)
|
 The
image to the right is the custom store header created for
this tutorial. In this, 4 images were placed into a table
with appropriate text and linking code added. The code below
is what was used for this header. |
<table
width="100%" border="0" cellspacing="0"
cellpadding="0" align="center">
<tr align="left" valign="top">
<td width="399" height="292"
rowspan="2">
<p><img src="http://www.going1nce.com/abc/headerlogo.jpg"
width="399" height="293"></p>
</td>
<td width="358" height="168"><img
src="http://www.going1nce.com/abc/headerlinkstop.jpg"
width="358" height="168" usemap="#Map1"
border="0"></td>
<td background="http://www.going1nce.com/abc/headerbg.jpg"
rowspan="2"> </td>
</tr>
<tr align="left" valign="top">
<td width="358" height="125"
background="http://www.going1nce.com/abc/headerlinksbott.jpg">
<table width="358" border="0"
cellspacing="0" cellpadding="0"
align="center" height="125">
<tr align="left" valign="top">
<td width="10" height="10"> </td>
<td width="338" height="10"> </td>
<td width="10" height="10"> </td>
</tr>
<tr align="left" valign="top">
<td width="10"> </td>
<td width="338"><font color="#f3edce"
face="Verdana, Arial, Helvetica, sans-serif"
size="2"><b>ABC
Coins offers fine collectible coins from the US, Europe
& Asia.
Featuring gold & silver coins - Morgan Dollars,
Gold French Roosters,
Silver Chinese Pandas. PCGS-graded coins our specialty!</b></font></td>
<td width="10"> </td>
</tr>
<tr align="left" valign="top">
<td width="10" height="10"> </td>
<td width="338" height="10"> </td>
<td width="10" height="10"> </td>
</tr>
</table>
</td>
</tr>
</table>
<map name="Map1">
<area shape="rect" coords="198,40,340,70"
href="http://stores.ebay.com/ABC-Coins-Fake-Store">
<area shape="rect" coords="199,78,340,104"
href="http://stores.ebay.com/ABC-Coins-Fake-Store/Coin-FAQs.html">
<area shape="rect" coords="200,113,341,143"
href="http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=tippykal">
</map> |
|
|
Once
you have your store header code ready to go, you will put
it into Manage My Store>Display Settings> Theme and
Display>Store Header Display. Click on the Change
link as shown below to go to the page to add this code.
|
 That
opens the page shown to the right. Click on the Yes, include?
radio button as to the left of the top arrow. Paste your header
code into the window to the left of the bottom arrow. |
|
At this
point, both the default store header & your custom header
will show in your store:
|
|
 To
remove the default store header, you'll need to change your
theme to allow for the custom header. Under Display Settings>Theme
and Display>Store theme, click on the link, Change
to another theme. Go to the Easily Customizable themes
& select Custom Header Only and its color scheme (which
can be next edited by clicking the Edit current theme link
in the section shown to right) and click the Save Settings
button.
Your
custom store header will now appear on all of your store
pages as well as your About Me page if you have one.
|
|
CUSTOM
PAGES
With
a basic eBay Store subscription, you may have up to 5 custom
store pages. (Even more available with a Premium or Anchor
Store subscription!) Many store owners will make their store
landing page one of the custom pages. Some use one or more
of the custom pages for FAQs, Grading or further information
about their eBay Store or business. Some store owners use
a custom page with tips about their industry. Some store
owners use custom pages to feature categories within their
stores. Some list their Terms of Service on a custom page
- but please be aware, it is the terms on your listing pages
which are considered the terms recognized by eBay. Terms
on a store page or your About Me page are not considered
binding as these pages may be edited after the listing ends.
|
| Please
review the Special HTML tags for eBay Stores page at http://pages.ebay.com/help/specialtysites/stores-specific-tags.html.
These tags allow you to place some features into your custom
pages as desired. |
|
First,
how to create a simple custom store home/landing page...
Click
on Custom Pages under Store Design on the
left side of the MMS page. On the Custom Pages page, click
the Create new page link as shown below.
|
 On
the next page, Create Custom Page: Select Layout, you may
select any of the layouts. I tend to use 1 Text Section, as
everything I want is within my HTML. Click the Continue
button to go to the next page. |
|
Name
the page as you desire. For a main/landing store page, I
will generally name it with the Store name - in this case,
ABC Coins.
|
|
In the
Text Section 1, delete the default text within the field
and paste in your HTML for the custom layout. This is a
preview of my layout:
Notice
the 2 special store HTML tags.
|
|
The
html code* for this is:
<table
width="100%" border="0" cellspacing="0"
cellpadding="17" align="center"
background="http://www.going1nce.com/abc/dkbluebg.jpg">
<tr>
<td height="228">
<table width="100%" border="0"
cellspacing="0" cellpadding="13"
align="center" background="http://www.going1nce.com/abc/graybg.jpg">
<tr>
<td>
<table width="100%" border="0"
cellspacing="0" cellpadding="13"
align="center" background="http://www.going1nce.com/abc/pinkbg.jpg">
<tr>
<td>
<table width="100%" border="0"
cellspacing="0" cellpadding="13"
align="center" background="http://www.going1nce.com/abc/goldbg.jpg">
<tr>
<td>
<table width="100%" border="0"
cellspacing="0" cellpadding="8"
align="center" bgcolor="#f3efca">
<tr>
<td align="center" valign="top">
<p align="center"><font face="Verdana,
Helvetica, sans-serif">{ eBayStoresItemList
DISPLAY="1" TABLEWIDTH="95" } </font></p>
<p align="center"><img src="http://www.going1nce.com/abc/logo250.jpg"
width="250" height="184"></p>
<p align="center"><font face="Verdana,
Helvetica, sans-serif">{ eBayUserID }
</font></p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table> |
* To display the special HTML tags in
this eBay store, I had to put a space before and after the
curly brackets in the code above - they must NOT include
those spaces to render the proper display in your eBay Store.
|
Be
careful if you're using a WYSIWYG HTML editing program. In
the code {
eBayStoresItemList
DISPLAY="1" TABLEWIDTH="95" }, the quote
marks must show in the code. Most HTML editors will make the
quotes read " in the source code. |
|
Under
the Left Navigation Bar section, choose whether you want
to show the left navigation bar or not. If you have navigation
as part of your custom page HTML, you will want to Hide...
If you'll be displaying the default or custom navigation
on all of your store pages and do not have navigation as
part of your custom page HTML, click to  Show...
Click
the Continue> button to preview the page content.
Save and Publish if correctly displayed.
To make
this your main/landing store page, on the Custom Pages section
of MMS, Select your Store Homepage as in image to right.
|
|
 This
is what the store homepage looks like thus far.
Next,
we'll be creating a Promotion box to use for the custom
side navigation.
|
|
 Under
Store Design, click on the link, Promotion Boxes. Remove
or make inactive any Promotion boxes which you have for
a Left Navigation location, then click the button, Create
New Promotion box.
On the
page, Create Promotion Box: Type, choose the type,
Communicate to your buyers and Continue>. Choose
Left navigation - Upper for your Promotion Box Location,
then Continue. (For Store page where..., keep the
default, All category pages in the Store.)
You
will then Create Promotion Box: Content and Color.
|
|
1. Choose
Custom for the Information type.
2. Delete
the default text in the entry field and paste your HTML
into that field.
3. Name
your Promotion box
Click
Save.
|
|
This
is the code I used for the promotion box for the custom
left side navigation.
<form
name="search" method="get" style="display:
inline;" action="http://search.stores.ebay.com/search/search.dll?GetResult">
<table width="158" border="0"
cellspacing="0" cellpadding="0">
<tr>
<td background="http://www.going1nce.com/abc/sidenavtop.jpg"
width="158"
height="89" align="left" valign="top">
<table width="158" border="0"
cellspacing="0" cellpadding="0"
align="center" height="89">
<tr align="center" valign="top">
<td width="10" height="28"> </td>
<td width="139" height="28">
<input type="checkbox" name="srchdesc"
value="y">
<input type="hidden" name="sid"
value="133495268">
<input type="hidden" name="store"
value="ABC Coins Fake Store">
<input type="hidden" name="colorid"
value="-1">
<input type="hidden" name="fp"
value="0">
<input type="hidden" name="st"
value="1">
<input type="hidden" name="fsoo"
value="1"><input type="hidden"
name="fsop" value="1">
</td>
<td width="10" height="28"> </td>
</tr>
<tr align="center" valign="top">
<td width="10" height="56"> </td>
<td width="139" height="56" valign="baseline">
<input type="text" name="query"
size="17" maxlength="300">
<br>
<font size="2" face="Verdana"
color="#FFFFFF"> <b>
<input type="checkbox" name="srchdesc"
value="y">
</b><font size="1" face="Verdana,
Arial, Helvetica, sans-serif">in
titles & descriptions</font></font></td>
<td width="10" height="56"> </td>
</tr>
</table>
</td>
</tr>
<tr>
<td width="158" height="47">
<input type=image alt="Click to begin search."
src="http://www.going1nce.com/
abc/sidenavsearchbutton.jpg" align=top value="Search"
border=0>
</td>
</tr>
<tr>
<td width="158" height="360"><img
src="http://www.going1nce.com/abc/
sidenavbott.jpg" width="158" height="360"
usemap="#Map2" border="0"></td>
</tr>
</table>
</form>
<map name="Map2">
<area shape="rect" coords="7,71,152,103"
href="http://stores.ebay.com/ABC-Coins-Fake-Store_US-Coins_W0QQcolZ4QQdirZ1QQfsubZ397265018QQftidZ2QQtZkm">
<area shape="rect" coords="7,112,153,146"
href="http://stores.ebay.com/ABC-Coins-Fake-Store_European-Coins_W0QQcolZ4QQdirZ1QQfsubZ397266018QQftidZ2QQtZkm">
<area shape="rect" coords="6,153,150,187"
href="http://stores.ebay.com/ABC-Coins-Fake-Store_Asian-Coins_W0QQcolZ4QQdirZ1QQfsubZ397267018QQftidZ2QQtZkm">
<area shape="rect" coords="9,198,151,229"
href="http://stores.ebay.com/ABC-Coins-Fake-Store">
<area shape="circle" coords="78,295,52"
href="http://my.ebay.com/ws/eBayISAPI.dll?AcceptSavedSeller&sellerid=
tippykal&ssPageName=STRK:MEFS:ADDSTR">
</map> |
|
 You
will now want to turn off the remaining default navigation.
Under Store Design>Display Settings>Theme and Display>Left
navigation boxes, click the Change link. Uncheck any
or all components to show and click button, Save Settings. |
 This
is how the store main/landing page looks thus far: |
|
We will
now create one more custom page, in this case, Coin FAQs.
Go to the Custom Pages page and click the link, Create
new page. The layout, 1 Text Section, was chosen for
this page. It was titled Coin FAQs and the code below was
placed into the Text Section 1.
<table
width="100%" border="0" cellspacing="0"
cellpadding="17" align="center"
background="http://www.going1nce.com/abc/dkbluebg.jpg">
<tr>
<td height="228">
<table width="100%" border="0"
cellspacing="0" cellpadding="13"
align="center" background="http://www.going1nce.com/abc/graybg.jpg">
<tr>
<td>
<table width="100%" border="0"
cellspacing="0" cellpadding="13"
align="center" background="http://www.going1nce.com/abc/pinkbg.jpg">
<tr>
<td>
<table width="100%" border="0"
cellspacing="0" cellpadding="13"
align="center" background="http://www.going1nce.com/abc/goldbg.jpg">
<tr>
<td>
<table width="100%" border="0"
cellspacing="0" cellpadding="8"
align="center" bgcolor="#f3efca">
<tr>
<td align="center" valign="top">
<p align="center"><font face="Verdana,
Helvetica, sans-serif"><b><img src="http://www.going1nce.com/abc/coinfaqs.jpg"
width="300" height="72"></b></font></p>
<table width="650" border="0"
cellspacing="0" cellpadding="0"
align="center">
<tr>
<td>
<p><font face="Verdana, Arial, Helvetica,
sans-serif"><img src="http://www.going1nce.com/abc/coin4.jpg"
width="128" height="125" align="left">Lorem
ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit
in vulputate velit esse molestie onsequat,
vel illum dolore eu feugiat nulla facilisis
at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit
a </font></p>
<p><font face="Verdana, Arial, Helvetica,
sans-serif"><img src="http://www.going1nce.com/abc/coin1.jpg"
width="128" height="125" align="right">Lorem
ipsum dolor sit amet, consectetuer adipiscing
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<p><font face="Verdana, Arial, Helvetica,
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width="126" height="127" align="left">Lorem
ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis
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in vulputate velit esse molestie onsequat,
vel illum dolore eu feugiat nulla facilisis
at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit
a sequat. Duis autem vel eum iriure dolor
in hendrerit in vulputate velit esse molestie
onsequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto
odio dignissim qui blandit praesent luptatum
zzril delenit a </font></p>
<p><font face="Verdana, Arial, Helvetica,
sans-serif"><img src="http://www.going1nce.com/abc/coin3.jpg"
width="124" height="124" align="right">Lorem
ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit
in vulputate velit esse molestie onsequat,
vel illum dolore eu feugiat nulla facilisis
at vero eros et accumsan et iusto odio dignissim
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a </font></p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
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</td>
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This
is the Coin FAQs custom store page:
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ADDITIONAL
RESOURCES
BACK
TO TOP
Should
you need more information on setting up, modifying or customizing
your eBay Store, please refer to the following:
eBay
Stores Discussion Forum - http://forums.ebay.com/db2/forum.jspa?forumID=21
(Fellow members assist eachother)
Photos/HTML
Discussion Forum - http://forums.ebay.com/db2/forum.jspa?forumID=99
(Fellow
members assist eachother)
Storefront
Start Page - http://pages.ebay.com/storefronts/start.html
(See links along the left side of this page to go to further
information pages.)
eBay
Guides - http://search.reviews.ebay.com/ws/UCSearch?satitle=eBay+
stores+&ucc=g&usop=1001&ufm=1 (Fellow members'
& staffers' guides about eBay Stores)
eBay
Workshops - http://pages.ebay.com/community/workshopcalendar/current.html
(Look thru current workshops & search the archives for
topics)
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COMMENTS
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TO TOP
These comments
are my own based on my own experiences and observations.
Having an eBay
Store, even a slick, well-designed & well-organized
Store, does NOT mean you'll have customers! You HAVE to
run auctions or fixed-price listings to be found in searches.
Then, direct shoppers to visit your eBay Store "for
more of these" or "to see what else we're offering".
In your Store
header, make sure you have keywords shoppers will search
on from search engines such as google. It is nice to welcome
shoppers & tell them about your commitment to service
& your great products, but search engines will find
your eBay Store by the items and brands noted in your header
text. (For the ABC Coins store in this tutorial, using keywords
such as silver coins, gold, Morgan Dollars, French Roosters,
Chinese Pandas, etc. are the type of words which should
be used.)
Spending time
on the discussion forums, workshops & burrowing thru
eBay's Help files can be quite useful - not only to learn
about eBay Stores, but about being an eBay seller in general.
Running an eBay business is not only about listing &
shipping, but about growing!
If
you've found this tutorial helpful, please give it a positive
vote on its version as an eBay guide: http://reviews.ebay.com/Setting-Up-Your-eBay-Store-a-Tutorial_W0QQugidZ10000000004692379.
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