Every once in a while, something comes along so powerful in concept, so revolutionary in its design, it redefines generations. America, get ready for the one and only FIAT 500.
Born over fifty years ago on July 4, 1957, it was more than just a car. It made history. It gave people the ability to move freely and with confidence. A liberating form of self-expression, the FIAT 500 was built to satisfy people's insatiable love for each day.
For FIAT, a company founded in 1899, this was a rebirth.
The start of a legend. A modern symbol for Italian design
With its modern, simple design aesthetic and impeccable fit and finish; with its numerous vehicle personalization options and its fashionable Italian flair and soul; the FIAT 500 is Perfectly Tailored for America's sense of individuality, creativity, and style.
This vehicle of change has now arrived in America. Deeply rooted in Italian culture, values, sentiment and sensibilities, it will, like its ancestors, not just blend in. It will fully liberate your passion for life.