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Appraisal Analysis and Explanation
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Initial Valuation Criteria
NameBoy believes the TLD (top level domain) of a domain name is very important. The TLD determines the memorability of the domain, and better TLDs convey a more professional and experienced business. COM, NET, and ORG are currently the most credible and well known TLDs. The familiarity and credibility of newer TLDs will likely increase with time. A TLD of .COM is very valuable.
The number of characters in a domain affects the value of that domain. Shorter domain names are more valuable. The fewer characters a name contains, the easier it is to type and remember. Your name is quite short (five or less characters long). This is extremely valuable.
Hyphens generally detract from the value of a domain. Your name contains no hyphens, which increases the value of your domain.
Digits in a domain name, as in horses4sale.com, decrease the value of a domain. Your name contains no digits, which increases the value of your domain.
Market Based Appraisal Criteria
The number of words in a domain affects the value of that domain. Names with fewer words are considered to be more memorable, and therefore more valuable. Your name is two English words. This is fairly valuable.
NameBoy uses major search engines to determine how much content exists on the Internet with your keywords. The Internet frequency of these words is a good way of determining the current buyers market for individual terms and the level of industry-specific activity. This element of your appraisal score is very time sensitive, the popularity of a given term may fluctuate often as the market changes and new fields grow. Your domain contains keywords that produce a fair number of search results. This increases the value of your domain.
NameBoy uses an index of the search value of your keywords to determine the value of your domain in a sellers and advertising market. Your domain contains keywords that have some search value. This adds to the value of your domain.
The NameBoy.com search frequency allows us to rate the words we find in your domain against our own proprietary list of searches. This is a very good indication of whats hot in the industry right now. Your keywords have a very low NameBoy search value.
Appraised Dollar Value
As you can see, a number of metrics go into this appraisal. We think NameBoy appraisals are the best, most objective, and most intelligible domain name appraisals available. Our valuations are more realistic than others, and, on occasion our valuations are sometimes as low as zero dollars
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