Lego, officially trademarked LEGO, is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The toys were originally designed in the 1940s in Europe and have achieved an international appeal, with an extensive subculture that supports Lego movies, games, competitions, and four Lego-themed amusement parks.
Since it began producing plastic bricks, the Lego Group has released thousands of play sets themed around a variety of topics. Examples include, and are limited to, town and city, space, robots, pirates, vikings, castles, dinosaurs, holiday locations, scuba diving and undersea exploration, the wild west, the Arctic, airports, miners, Star Wars, Batman, SpongeBob SquarePants, Avatar: The Last Airbender, Harry Potter, Bionicle, Indiana Jones, Exo-Force and Speed Racer. At Comic-Con 2009, Lego announced Toy Story, Prince of Persia and additions to other lines such as Star Wars.
Bionicle is a line of toys by the Lego Group that is marketed towards those in the 7–16 year-old age range. The line was launched in January 2001 in Europe and June/July 2001 in the United States. The Bionicle idea originated from the earlier toy lines Slizers (also known as Throwbots) and Roboriders. Both of these lines had similar throwing disks and characters based on classical elements. The sets in the Bionicle line have increased in size and flexibility through the years.
Adult Lego hobbyists or Adult Fans Of Lego (AFOL) span the globe defying the age recommendations on the boxed sets.