| With a career that touched eight decades,
British illustrator Denis McLoughlin has recently gained a degree of long
overdue recognition for his hard-boiled detective illustrations that graced
book covers produced primarily for the London publishing house of T.V.
Boardman, Ltd. (Boardman Books). It is this work, no doubt, with which
McLoughlin will always be most strongly associated. Bio-bibliographer David
Ashford claims for McLoughlin, "In the history of British Illustration
there is no one who can be reasonably compared to him. He does not fit
anywhere into the British tradition." Ashford concludes that when it comes
to hard-boiled illustration, McLoughlin is simply the best.
Despite having produced over a hundred paperback covers, about 550 monthly
Bloodhound Detective Story Magazine covers, "scores" of pulp
magazine covers, and over a hundred other book covers, it is for his work
in British comic books that Denis McLoughlin is recognized here. However,
it would be impossible to consider the biography of Denis McLoughlin without
touching the history of the Boardman publishing house at the same time.
Denis McLoughlin was born on April 15th, 1918, in Bolton,
Lancashire, England, where, as of this writing, he still resides. Always
interested in drawing, McLoughlin credits his artistic influence as film,
pulp magazines (particularly the covers), and American comics. In the 1930s
he collected American True Detective type magazines and American
pulp magazines. McLoughlin also sought out the work of Alex Raymond (Flash
Gordon, Secret Agent Corrigan) who he also calls an influence. On scholarship,
in 1932, he attended the Bolton School of Art, which survives today as
the Bolton College of Art, but left the same year for employment with Ward
& Copley Art Studio of Oxford Road, Manchester. At Ward & Copley
from 1932 until about January 1940 when lack of business ended his employment,
McLoughlin found himself creating product illustrations for catalogs and
newspaper advertisements for 10/- a week.
T.V. Boardman, Ltd., was but one of many London publishing houses turning
out both paperback and hardcover books, pulp magazines, and comics. Boardman
pioneered British reprinting of American comics. During the week of October
16, 1937, the first issue of a Boardman tabloid comic in the traditional
British format, Okay Comics Weekly, arrived at newsagent's
all over England. The content was mostly American newspaper strips and
the first issue sported a cover strip by Will Eisner. Okay lasted only
until February 26, 1938, or a total of twenty issues. At about this same
time, other British publishers experimented with reprinting American comics
and imports of the real thing began to land on British shores. It rapidly
became apparent that a significant British market for American comic books
existed.
However, the British declaration of war on Germany on September 3, 1939,
immediately halted the official importation of American comics into the
United Kingdom although masses of American comics intended for G.I.s began
arriving in 1942. Already with a taste for American comics, Thomas Volney
Boardman, Sr., made an arrangement with Everett Arnold of Quality Comics
to produce British editions of two titles, Feature Comics
(#29-33) and Smash Comics (#7-11) all appearing in 1940-1941.
Because Boardman needed low priced titles to please his primary outlet,
Woolworth's Department Stores, the British editions reprinted only about
half the content of the American originals. To use the rest of the pages,
Boardman created two additional corresponding titles in the American style,
Super Funnies (#29-33) and Mystery Comics (#7-11).
Drafted in March of 1940, Denis McLoughlin served with the Royal Army's
101st Light Anti-Aircraft (Ack-Ack) and Anti-Tank Regiment (later the 1st
Armoured Brigade). He managed to practice his art by painting a rhino insignia
on the regiment's vehicles and by painting at least 37 murals of different
sizes in various military buildings. His unofficial position of regimental
painter gained Denis much greater freedom than the common soldier and allowed
him several opportunities to practice his art. In the beginning, he painted
officer's portraits for 5/- each. Soon, however, a London publisher, Wells
Gardner, Darton & Co., offered him work painting book covers at the
rate of £5 each. The first of these covers was for Frank Gruber's
Navy Colt which appeared in 1943. Other covers followed for
Wells Gardner, Darton & Co. which eventually recommended McLoughlin
to Boardman Books. Having no work, however, Boardman passed Denis on to
Australian owned Kangaroo Books.
For Kangaroo Books (their logo looked amazingly like that of America's
Pocket Books), McLoughlin painted a few paperback covers but primarily
produced joke books. The publisher paid £18 each for these which
included writing about 50 jokes, illustrating them, and producing the cover.
After doing the first joke book, probably Laughter for the Home Front,solo, McLoughlin enlisted the aid of his brother Colin (b. November 2,
1925) with the writing chore. Thus began a working relationship between
the McLoughlin brothers that would last at least into the 1950s and that
produced New Laughs for All, Laugh While You Work, You've Had It,
and This Is It for Kangaroo.
It was for Kangaroo books that Denis McLoughlin produced his first comic
book work. He created an eight-page adaptation of General George Armstrong
Custer's last stand based primarily on his hazy memory of the film They
Died With Their Boots On. The story seems likely to have seen publication
in an unnumbered and undated 3d (three pence, that is) issue of Lightning
Comics sometime between 1943 and January 1946.
Denis McLoughlin's "official" association with Boardman began after
his January 1946 military discharge and took the form of a three-year book
cover contract. Of McLoughlin's extensive cover work for Boardman Books
a great deal could be said. However, in late-1947, T.V. Boardman, Sr.,
decided to go after a portion of the market for "American style" comic
books left unfilled by the departure of the American army and the British
governments continued ban on comic book importation. Boardman's re-entry
into the comic field took place during a post-war comics publishing boom
in England. McLoughlin's contribution to Boardman's comic publishing caused
author Denis Gifford to call him "Boardman's one-man art department." Beginning
in 1948, Boardman's comic book production followed two paths, inexpensive
rotogravure comic books and lavishly produced comic annuals.
Boardman's three pence rotogravure series began monthly production in
February 1948. Issues were twelve pages long and used both front and back
covers as story pages. They were printed in three colors (generally black,
white, and red or green) on clay coated paper and saddle-stitched at the
spine. In American publishing, they most closely resemble Will Eisner's
Spirit Sunday newspaper inserts. Mildly inspired by Alex Raymond, Denis
and Colin filled the first seven issues with the adventures of detective
Roy Carson and adventure/science fiction hero Swift
Morgan alternately. Although titles changed with each issue, numbering
remained consistent to the entire series. Issue eight saw the addition
of Buffalo Bill reprinted from a Swiss source but always
repackaged by Denis. Eventually, Denis would create some original Buffalo
Bill stories for the series but his involvement with other projects
for Boardman caused the reprint content of the rotogravure series to increase.
Still holding the rights to material from Quality Comics, Blackhawk
(at least sixteen issues) and the Spirit (probably only two
issues) were added to the rotation of titles. These reprints were always
repackaged by Denis McLoughlin. The twelve-page rotogravure format lasted
for 44 issues until October 1951. In February 1953, the series numbering
continued but with color covers and black & white interiors until probably
sometime in 1954. It seems possible that number 61, featuring Blackhawk,
was the last issue. Rebound newsagent returns of the rotogravure series
were released as Super Colour Annuals (there were three).
One reason for McLoughlin's partial withdrawal from the rotogravure
series late in 1948 was undoubtably the introduction of Christmas annuals
to the Boardman line under their Popular Press imprint. The first of these,
Buffalo Bill Wild West Annual number one, appeared in time
for the 1948 Christmas market. The book's production was rushed because
T.V. Boardman, Sr., did not decide to proceed with the project until the
last minute. Success of the experiment assured that the title would continue
and another Buffalo Bill Wild West Annual appeared in time
for Christmas every year through the 1961 issue. Given the success of Buffalo
Bill, it is hardly surprising that the "Adventure" annual series was soon
added to the Popular Press offerings. Both annual series offered a mixture
of American comic reprints (mostly from Quality) combined with British
original comic stories (almost always by the brothers McLoughlin), text
features, puzzles, gags, and games.
After the 1948 issue, each Buffalo Bill Wild West Annual took
Denis, who had almost total creative control over the project, about six
months to produce. He began with a blank dummy of the Annual and positioned
each story and feature to get the layout. T.V. Boardman had to approve
each project and a representative of Woolworth's Department Stores, which
were the primary outlet for the annuals, had final veto power. McLoughlin
obviously lavished his attention on the Buffalo Bill annuals. Here his
graphic story-telling reached new heights. As the series progressed the
amount of research for each story obviously increased contributing a high
degree of realism to the series. By the last few annuals almost all of
the stories were based on solid history. "Ghost Towns," for example, in
1958's Buffalo Bill Wild West Annual number ten provides
a poignent comment on the passing of the American West with a level of
understanding unique for the time and seldom seen in comic book westerns
of any period.
Denis McLoughlin had the same creative control over the "adventure"
annual series. Unlike the Buffalo Bill annuals, the Adventure series was
not numbered. It also tended to contain a much higher percentage of reprinted
American material and shows evidence of much less research. unlike the
Buffalo Bill Wild West Annuals, the covers of the adventure
series seldom had anything to do with the interior. The first of these
publications was probably Ajax Adventure Annual which may
have appeared as early as 1949 (or as late as 1952). Presuming that the
1949 date is correct which does seem likely, then the order of the adventure
series is probably Ajax Adventure Annual in 1949; Adventure
Annual, 1950; Okay Annual of Adventure, 1951; Okay
Adventure Annual, 1952; Okay Adventure Annual, 1953;
Okay Adventure Annual, 1954; and New Spaceways Comic
Annual #1, 1955. Both Adventure Annual and New
Spaceways Comic Annual feature Roy Carson and Swift Morgan stories.
New Spaceways also features a variety of Quality super-hero
reprints including Plastic Man and Doll Man and has art by Reed Crandall
and Matt Baker making it, of all the Boardman annuals, the most desirable
to collectors in the United States.
With the single exception of the Buffalo Bill Wild West Annual,
by the mid to late-1950s, Boardman comics were no more and, after the 1961
issue, Buffalo Bill folded as well. Denis McLoughlin continued to illustrate
book covers for Boardman Books until 1967, when the company folded. Even
prior to Boardman's demise, McLoughlin turned to other publishers for work.
Even though Boardman retained the copyright, the last four Buffalo Bill
annuals were prepared for Dean & Son Publishing, Ltd., and printed
by Purnell & Sons, Ltd., both London firms. After Boardman folded,
McLoughlin helped produce four western annuals for Purnell, The Dakotas
Annual for 1963 and 1964 and Gunsmoke Annual (based
on the T.V. series) for 1965 and 1966.
In 1967, McLoughlin went to work for IPC, then the largest comic publisher
in the United Kingdom. He took over the art chores on "Saber" (kind of
a blonde Tarzan) and also drew "Big Hit Swift" (a cricket strip which McLoughlin
detested) for the pages of Tiger. From March 20 to October
21, 1971, McLoughlin illustrated "Fury's Family" about a boy and his menagerie
for Lion. McLoughlin then took about two years
off from comics to finish the compilation of Wild & Woolly,
his encyclopedia of the American West published by Doubleday in 1974 and reprinted by Barnes and Noble in the late-1990s. Although
McLoughlin had been promised that he would be able to return to IPC, no
stories were made available after the book project was finished.
After sending art samples, McLoughlin found stories to illustrate for
the Scottish publishing firm D.C. Thomson and Co., Ltd., in 1974. He has
been working for them ever since and contributed to just about all of their
adventure titles (all of which are now defunct) including Wizard,
Victor, Buddy, Crunch, Bullet,
and Scoop. Primarily, however, McLoughlin's work appeared
in Wizard. At his height with the company (October 22, 1977), five McLoughlin
stories graced the pages of two Thomson titles, Wizard and
Bullet. Perhaps the best regarded of McLoughlin's strips
for Thomson were "Sign of the Shark" featuring x-agent Jake Jeffords, "The
Green Lizard" which was a science fiction tale, and "The Shark" featuring
the crew of a German E-Boat during World War II. Unfortunately, the days
of the traditional British comic story paper were already numbered by the
late-1970s and by 1983, most ceased publication. Denis drew two western
features for the 1983 Look and Learn Annual before beginning
his monthly stint for Thomson's Commando, a 64 page war comic
digest which sees four issues released twice a month (96 issues a year).
At the time of his death in 2002, McLoughlin was still producing about
one issue of Commando a month. |