The modern concept of how and where we exercise has changed. We are no longer alone in our dedication to health and happiness. Today, we dem...read more
The modern concept of how and where we exercise has changed. We are no longer alone in our dedication to health and happiness. Today, we demand a shared experience — working out in groups, rather than on our own. We share our goals, our motivations and our successes. Soffe knows The Strength Is In Us and is proud to be a leader in this new movement.
Soffe's legacy began in 1946, when it first hit the scene as a distributer to military exchanges and college bookstores, and we've never looked back. In the ensuing decades, we expanded our focus to include activewear for all types of athletes and exercise. In 2003, Soffe was acquired by Delta Apparel Inc. (NYSE MKT: DLA), and this partnership helped further our growth.
As of today, Soffe has positioned itself as a market-leading, all-American lifestyle activewear brand for men, juniors and children. And it has done so by staying highly attuned to the ever-changing landscape of athletics and exercise.
The Soffe juniors' line continues to
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