WELL, WE ARE FORCED TO TRY SOMETHING DIFFERENT! WE KNOW YA'LL LIKE TO START BIDDING AT $.99 BUT FOR THE PAST 4 MONTHS OR SO WE HAVE LOST MONEY ON ABOUT 50% OF THE ITEMS WE HAVE LISTED. WE WANT TO CONTINUE OFFERING THE FINEST QUALITY TACKLE AVAILABLE AT THE BEST PRICES ANYWHERE BUT WE CAN NOT AFFORD THE LOSSES ANY LONGER SO WE WILL BE STARTING AUCTIONS AT OUR WHOLESALE COST ON THE MORE EXPENSIVE REELS AND SETS OF REELS. YOU WILL STILL GET GREAT DEALS FROM US!! WE HAVE HAD OUR UPS AND DOWNS IN 2009 WITH BACKORDER PROBLEMS AND THE SHIPPING FIASCO LAST CHRISTMAS BUT WE ARE CONSTANTLY WORKING TO IMPROVE OUR SERVICE. WE DO TRY TO LEARN FROM OUR MISTAKES! WE WOULD LIKE TO TAKE THIS OPPORTUNITY TO THANK ALL OF OUR CUSTOMERS WHO HAVE STUCK WITH US THROUGH THESE TRYING TIMES. ALL OF YOU, ESPECIALLY OUR MANY REPEAT CUSTOMERS FROM 56 DIFFERENT COUNTRIES, THANK YOU FROM THE HEART! WE COULDN'T HAVE MADE IT WITHOUT YOUR SUPPORT AND YOUR PATIENCE THROUGH THE TOUGH TIMES!! FAIR WINDS AND SAFE SEAS!

STEVE & LYN

(949) 493-3025