eBay Shops: Subscription Levels Ready to open an eBay Shop? Choose the subscription level that best meets your needs. Each level offers the following benefits: * Ability to create a customised, professional-looking Shop in minutes * Advanced merchandising and cross-promotion tools * Sales Reports Plus to track and evaluate your eBay sales activity * Real-time Shop traffic reports, including page views, referring web addresses, and keywords used by potential buyers * Inclusion in the eBay Shop directory (www.stores.ebay.co.uk) * Automatic optimisation of your Shop pages to obtain the best possible rankings on search engines