In 2001 Lee was approached by a local Hayabusa racer with this question: “Can you get me into the seat and keep me from sliding back on the ...read more
In 2001 Lee was approached by a local Hayabusa racer with this question: “Can you get me into the seat and keep me from sliding back on the drag strip?” It was this question which led Lee to draw on all of his experience and develop a seat for the customer. The customer loved it and the other racers did too. As an added bonus the seat performed off the track too. The design allowed the rider to enjoy his motorcycle longer, relieving pressure that causes aches and pains. In the years since the website went live, New Image has continued to grow by making sure that the customer gets the highest possible quality in the shortest amount of time. New Image now offers in house embroidery designs to further cut the time you need to be off your bike. In 2010 New Image started illuminating seats with LEDs, calling them Loglows and gaining patent pending status for the idea. We are always looking at new ideas and products to keep the business fresh and current.
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