All tags are silver, there is no black and white at all. The image is actually etched into the metal that gives it a white appearance / holographic outcome.
Also, please note, these tags are stainless steel rhodium plated. If worn a lot , a chemical reaction known as oxidation(change of color) can occur to the metal. This doesn't happen often, but can be caused by a higher pH in your skin(meaning sweat, oil secretion, etc.) Also, can be caused by certain environments (humidity). To try to help prevent this from happening,
1.Wear on top of shirt so it doesn't touch your skin.
2. Keep dry and away from moisture.
3. I wouldn't recommend wearing it every day to keep it's longevity.
Overall, for the cost, it's a great personalized keep sake!