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 SSDnA Enterprises

SSDnA Enterprises

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 SSDnA Enterprises carries thousands of Custom Logo Items and Imprinted Merchandise for Promotional Products, Premium Apparel, Corporate Gifts, and Tradeshow Giveaways.

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General Interest

sm@rt Codes are located on a supplier's catalog right next to an item's price, photo and features and immediately convey the supplier's artwork requirement for that particular product and imprint process. sm@rt Codes consist of a combination of one number and one letter.
The first character in the sm@rt Code is a number that describes the format (vector vs. raster) necessary for artwork readiness. Because vector images can easily be converted to raster images, not vice versa, most properly prepared vector files can be used for artwork in categories 1-5.
Code Minimum Resolution** Desciption
1 Vector Images n/a File contains only vector elements.
2 Raster Images 72 DPI File may also contain vector elements.
3 Raster Images 150 DPI File may also contain vector elements.
4 Raster Images 300 DPI File may also contain vector elements.
5 Raster Images 600 DPI File may also contain vector elements.
The second character in the sm@rt Code is a letter that describes the color space necessary for artwork readiness.
Code Minimum Requirement
S Spot Color(only) All colors in file must be specified using either a known library, e.g., Pantone®, or the supplier's standard color. Colors printed on product may or may not match colors assigned in file, e.g., black-and-white art used for color imprint.
X Colorless Decorating File colors are used to convey image features only. Decoration does not show file color. Used for engraving, embossing, etching, etc.
C CMYK Color(only) File may also contain vector elements for spot colors.
R RGB Color(only) File may also contain vector elements for spot colors.

Remember: sm@rt Codes are not a substitute for reading a supplier's general artwork and imprinting information, such as software programs, imprint areas, printing processes or business policies. Rather, sm@rt Codes exist to avoid errors by answering questions about the graphic requirements that apply to specific products.

The sm@rt Artwork Guidelines define the quality criteria that determine the readiness of each of four common artwork formats. The guidelines cover both vector and raster art files, as well as including instructions to avoid common errors related to fonts and linked images.
 Vector Artwork Files   

  • Must be saved in the Postscript Format and contain no Postscript errors, stray points or colors assigned inconsistently to the supplier's published requirements.
  • All type that has been set must be converted to outlines (curves). If future changes to the text will be necessary, the original font file must be supplied with the art file for use on the supplier's specified computer platform (Mac or PC).
  • All design elements in the file must meet the supplier's published minimums for line thickness. Failure to do so may compromise the final imprint quality.
  • If the vector file contains any linked (placed) raster images, these images must meet the supplier's minimum requirement for resolution when rendered at 100% actual imprint size and must be submitted with the original vector file. 

Raster Artwork Files  

  •  All Raster elements and art files must be sized to 100% or larger than the actual imprint size.
  • All Raster images must meet or exceed the supplier's published minimum resolution (pixels-per-inch) when rendered at the actual imprint size.
  • All raster elements must be submitted in the proper color space (RGB or CMYK) as published by the supplier. 

Page Layout Document   

  • Page layout documents must be prepared to render the artwork and all of its elements at 100% of actual imprint size.
  • In addition to submitting the page layout documents, all vector and/or raster files that are referenced by the page layout document must also be included.
  • Include any fonts that were used in the production of the page layout document or use on the supplier's specified computer platform (Mac or PC). 

 Acrobat (PDF) Files 

  • PDF files created from vector files must retain the editing capabilities of the program that was used to create them (e.g. Illustrator or Freehand).
  • PDF files that contain raster elements must meet the minimum requirements for raster art files as outlined by the supplier.
  • PDF files that contain vector elements must meet the minimum requirements for vector art files as outlined by the supplier.
  • PDF files created from page layout documents should be submitted together with the source documents, fonts and all supporting files. 


  • No matter what the format or transfer method, artwork should NEVER be submitted without either a hard copy proof or the electronic equivalent. Properly prepared PDF files are often suitable as proofs. 


  • Any fonts used in the production of art files should be converted to curves (outlines) prior to submission. If future typesetting will be required, the original font files must be included with the artwork file to be used on the supplier's specific computer platform (Mac or PC). 

Other Than Above    

  • Only professional software packages may be used to produce artwork. Although programs like Microsoft Word and Publisher are useful tools, they are not capable of producing art files of a quality necessary for imprinting purposes.