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in the Bay Area.

November 29, 2008
TOYOTA OPEN ROAD BLOG
Good MPG and the Corolla

Posted: 25 Nov 2008 11:58 AM CST

Seems to us that when people think about great fuel economy, they tend to think in terms of one of our hybrids, or maybe in terms of a microcar that offers more economy than comfort and convenience.

But there are other options, as recently pointed out by the folks at Kicking Tires, a nicely done automotive blog.

They recently compared four vehicles – a Ford Focus, a Pontiac G5, a Honda Civic and a Toyota Corolla - to see which of them was capable of the best fuel economy.

The Corolla was named the winner, with an average of 36.4 mpg during the course of the 300-mile test. The Kicking Tires folks noted that this exceeds the EPA’s 27 mpg/city, 35 mpg/highway ratings. In a test that involved driving the highways in southwestern Illinois, the Corolla was the only car of the four to exceed its EPA ratings.

The story summed things up by saying, "However you slice it, the G5 and Focus fell significantly short of their highway estimates. The Civic came close, but the Corolla won the day: It matched the EPA highway ratings on its mpg readout and beat them at the pump calculations. Advantage, Toyota."

It’s an advantage we’ll happily accept.

- Jon F. Thompson, Editor, Open Road


December 18, 2007
2008 Motor Trend Truck of the Year Winner: Toyota Tundra
By Mark Williams
Photography by Robert Kerian

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When Toyota first announced it was coming out with a full-size pickup truck to go head to head with the big boys from Ford, Chevy, and Dodge, the question arose as to whether an import could truly compete as a heavyweight. The answer is in: The new Toyota Tundra is now ready to take on any American-made pickup truck -- on all levels.

Superiority? Toyota is pulling no punches by introducing one of the biggest, strongest, and most capable vehicles in the segment, as well as investing billions in a new state-of-the-art manufacturing plant in the heart of truck country-San Antonio, Texas. Significance? With Toyota looking to more than double its presence in the hotly contested half-ton marketplace, the Tundra represents one of the most highly anticipated new vehicle launches in many years -- car or truck. Value? The new Tundra offers three different powertrains (one V-6 and two V-8s), with the 5.7-liter V-8 a high-tech wonder and torque monster -- and is among the most powerful engines in any half-ton configuration. Toyota's platform has the entire segment covered with three different bed sizes, three separate wheelbases covering five different cab and bed configurations, combined with three different trim packages (Tundra Grade, SR5, and Limited) in 4x4 and 4x2 drivetrains -- 44 different truck flavors to interested buyers, from work truck to luxury touring.

Offering that kind of variety right out of the gate is impressive and ambitious; in fact, some might say too ambitious. The recent launch of the new Tundra has not been without a few hiccups. Several months ago, an early output of camshafts in the 5.7-liter V-8 were failing. Toyota tells us they traced down all the affected parts to a specific batch and have since made the corrections to the design. No failures have surfaced since. More recently, there have been some reports of transmission shudder under certain low-speed conditions, which dealers have traced to a torque converter issue. Toyota says these incidents were isolated and have also been resolved. And finally, there's been chatter on the Internet concerning tailgate problems, which Toyota is in the process of tracking down. Our guess is many of these stories spread like wildfire, given the lightning-rod effect this new truck is having with enthusiasts and the speed with which an Internet item can travel.


October 31, 2007
Toyota Celebrates 50th Anniversary In America In October
Toyota Motorsports, Press Release

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TORRANCE, Calif. (October 3, 2007) -- This October, Toyota Motor Sales, U.S.A., Inc. is celebrating its 50th year of doing business in the United States.

Toyota Motor Sales, U.S.A., Inc., was formed October 31, 1957, establishing its headquarters in a former Rambler dealership in Hollywood, Calif. Sales began in 1958 and totaled a modest 288 vehicles that first year -- 287 Toyopet Crown sedans and one Land Cruiser.

Today, Toyota produces nine vehicles in the United States, including the Avalon, Camry, Camry Hybrid, Corolla, Sienna, Solara, Sequoia, Tacoma and the Tundra. Toyota operates 10 manufacturing facilities in the U.S. and builds approximately half the vehicles it sells here. Recently, Toyota announced it will build its 11th U.S. vehicle assembly plant in Blue Springs, Mississippi.

In nine of the past 10 years, the Toyota Camry has been the best-selling car in America. Assembled at Toyota’s Georgetown, Kentucky plant, more than six million Camry models have been sold in the United States since its debut more than 20 years ago.

Toyota began its full-scale American motorsports involvement 25 years ago in both IMSA sports cars, and off-road stadium and desert truck racing. Along the way, Toyota has won championships and races in the Champ Car and Indy Racing League (IRL) open-wheel ranks, as well as in sports cars, off-road racing and the Pike’s Peak Hill Climb.

Toyota began competing in NASCAR in the 2000 Goody’s Dash Series and became a participant in the NASCAR Craftsman Truck Series in 2004. This year, Toyota entered the Camry in NASCAR NEXTEL Cup Series and Busch Series competition, in addition to continued participation in the Craftsman Truck Series with the Tundra.

Teams utilizing the Camry this year in NEXTEL Cup competition include Bill Davis Racing (Dave Blaney and Jeremy Mayfield), Michael Waltrip Racing (Dale Jarrett, David Reutimann and Michael Waltrip) and Team Red Bull (AJ Allmendinger and Brian Vickers). Braun Racing (Jason Leffler) and Michael Waltrip Racing (David Reutimann) are Camry regulars in the Busch Series.

Highlights from Toyota’s NASCAR activities include the 2003 Dash Series driver’s title (Robert Huffman) and the 2006 manufacturer’s and driver’s championships (Todd Bodine) in the Craftsman Truck Series, as well as a Busch Series victory (Jason Leffler) at O’Reilly Raceway Park at Indianapolis earlier this year. Brian Vickers fifth-place finish at Charlotte’s Lowe’s Motor Speedway has been the best result by the Toyota Camry in the NEXTEL Cup Series this season.


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July 22, 2007
Inaugural San Francisco 49 Miles Scenic Road Rally

It was beaturiful blue skies, birds chirping, twisty city streets, wind blowing through our hair and scenic views we wouldn't find anywhere else in the world.  It was one of the best drives in San Francisco!

San Francisco Toyota & Scion put on the "San Francisco 49 Miles Scenic Road Rally" which took place Sunday morning, July 22, 2007 at the histroci Presidio National Park "Cannon Square."

One hundred Scions met up for a nice continental style breakfast prior to the rally.  Each team which consisted a driver and navigator got to enjoy the vintage and modern landmark that San Francisco has to offer.  From the breath taking views of the GOlden Gate Bridge, to AT&T Park, the home of the San Francisco Giants.  Everyone cruised the Great Highway near the crashing waves of Ocean Beach, to the calm stunning views of Twin Peaks; all drivers indeed appreciated the city like never before.

During the rally, teams were given tasks to perform that earned them points which were turned in to win prizes and trophies.

After the rally, participants spent the rest of the afternoon enjoying festivities which included the revealing of the all new 2008 Scion xD, Scion Car Show, TRD Mobile Display, and the unforgettable BBQ luncheon put on by Catering by Greg.


November 1, 2006
Making a Difference in Your Community, TIME Magazine

San Francisco Toyota donated a three-year lease on a Toyota Sienna van to help support the efforts of SAGE Project Chief Operating Officer Tom McCaffrey and Executive Director Norma Hotaling.

Click here to view our page as shown in TIME magazine.


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