Very Important Princess is always there, to help them find themselves, to free their spirit, and to embrace the uniqueness of their feminini...read more
Very Important Princess is always there, to help them find themselves, to free their spirit, and to embrace the uniqueness of their femininity. When we create each collection, we try to explore the unknown, and become inspired by the lovely personalities that we meet around the world. We learn from different cultures, places, arts, and experiences; and then translate what we've learned into redefined standards of fashion. Our brand is not just defined by aesthetics; but also by quality fits, the choicest fabrics, embroideries and laces ¨C which are corner stones of our brand. We create lingerie to complement a woman's beauty, but yet she'll feel comfortable wearing it as well. We intertwine passion and precision to achieve a superior fit, ultimate comfort, and sophisticated styling. This is why each of our collections completes the woman who wears it.
When you feel beautiful and good about yourself, you become the Very Important Princess.
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