Barbie Color Coded Label Definiations
In 2004 Barbie Collector introduced the color coded "Tier System" The following is an explanation of the structure of the new system to help you in your collecting!
The first tier is pink--Barbie doll's signature color - and then the additional tiers add other colors representing even higher standards like silver, gold, and platinum. The Pink Label™ will include fun, keepsake dolls such as the Dolls of the World - The Princess Collection and the "I Love Lucy" celebrity dolls. Pink Label dolls will come packaged in a box with a clear acetate front trimmed in pink, which makes a nice display for NRFB (never removed from box) dolls. The Pink Label dolls will not be limited in production numbers.
The Silver Label™ tier includes the Birthday Wishes™ dolls. Each doll is limited to no more than 50,000 pieces created worldwide, and comes packaged in a silver-trimmed "reveal" package, known as a "new version of the "cake box package," which features a closed box with a beautiful doll photo or other artwork on the cover. Remove the lid to reveal the doll, protected behind a layer of acetate. Just slide the top portion of the lid onto the packaging back to create an easel-type display, ideal for NRFB collectors." This is a benefit to collectors.
Next, there is the more exclusive Gold Label™ tier. Each doll in the Gold Label tier is limited to no more than 25,000 pieces created worldwide.
Gold Label™ dolls include such distinguished series as the Barbie Fashion Model Collection and Model of the Moment (featuring the newly-sculpted ModelMuse™ body) and designer dolls like the Bagley Mischka Bride doll, the first Barbie® Collector doll which will be released to the public later this year. Gold Label™ dolls come in a "cake box" type package just like the Silver Label™ dolls, complete with the acetate layer to protect the dolls and the easel-style display packaging, and with the artistic interpretive photography or other artwork on the gold-trimmed packaging lid and back. You can find Gold Label™ dolls at authorized Barbie® doll dealers as well as at fine retailers.
The last tier is the very limited Platinum Label™. These dolls are produced in editions of less than 1,000 worldwide, and the tier includes premium one-of-a-kind dolls available at select events (like a Bob Mackie OOAK (one-of-a-kind) Barbie® doll created for Dream Halloween).
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