When everything around is digital, all we crave sometimes is that touch. We're consumed with constant meaningless updates all over us and fo...read more
When everything around is digital, all we crave sometimes is that touch. We're consumed with constant meaningless updates all over us and forget what's important. The idea behind the store was to create something tangible that you can carry around as a reminder of what it's all about. The products in the store are meant to become daily bits of inspiration, to be something that will make you stop, slow down, pause, think, reflect, make smarter decisions, and appreciate the time a little more. We need these reminders that can take us out of the ordinary. I wanted to create something that could pass on the messages in a subtle and attractive form. I wanted to go beyond cute designs and always start with the idea first. Pins and patches are trendy, but my store is not about a trend but rather about timeless moments of life. Today experiences matter more than possession of something. How you spend your days matters.
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