The "R" Us Family includes Toys "R" Us, Inc.; Toys "R" Us-Delaware,
Inc.; Toysrus.com, LLC; Babiesrus.com, LLC; and their affiliated
companies and operating divisions.
information collected (a) online at www.toysrus.com, www.babiesrus.com,
www.toyrusinc.com and any other websites operated by "R" Us Family
members (the ""R" Us Sites"); and (b) at "R" Us Family retail stores in
the United States (the "Retail Stores").
update it from time to time. This policy was last revised on June 30,
2006. By visiting an "R" Us Site or otherwise interacting with an "R" Us
Family member, you are accepting the practices described in this Privacy
- What information does the "R" Us Family collect?
Each time you visit an "R" Us Site, the web server automatically
collects your internet service provider's address, the web page from
which you came, web browser software, and a record of your activity
while visiting the site.
The "R" Us Family members collect personally identifiable information
(such as first and last name, credit card number, home address, e-mail
address and telephone number) that you provide when you make a purchase;
visit the Retail Stores or the "R" Us Sites; create or edit your
registries and wish lists; participate in a contest, sweepstakes or
other promotion; fill out a survey or questionnaire; sign up for a
program or club; contact an "R" Us Family member (by e-mail or
otherwise); contact an "R" Us Family customer service representative; or
otherwise interact with an "R" Us Family member. Information that you
provide at the Retail Stores may be combined with information that you
provide online at the "R" Us Sites, as well as with information about
your product interests and purchases. The information you provide to "R"
Us Family members may also be combined with demographic and other
information that is available in order to allow the "R" Us Family
members to better communicate with you and enhance your shopping
For purposes of this policy, information regarding your children that
you (the parent) provide to the "R" Us Family is treated in the same
manner as information collected about you.
- How does the "R" Us Family use and share personal
Using Your Personal Information
Your personal information is used by the "R" Us Family members to
enhance your guest relationship with them, respond to your requests,
tailor offerings to you, communicate with you about products, services,
special offerings and events or programs offered by the "R" Us Family
members or their marketing partners that may be of interest to you. The
"R" Us Family may also use this information to analyze and manage its
businesses. Aggregate data (which does not allow an individual to be
identified, contacted or located) is collected from online and offline
facilities and may be used to enhance the ability of the "R" Us Family
members to communicate with you, and for internal analysis and
Sharing Your Personal Information
"R" Us Family members will not license, sell or provide your personal
information to any unaffiliated third party except as permitted by this
policy or with your consent. The "R" Us Family shares your personal
information as set forth below:
With "R" Us Family Members: Personal information collected by one
member of the "R" Us Family will be used by that member in accordance
With our Service Providers: "R" Us Family members may share your
personal information with service providers who provide services for or
administer activities on behalf of the "R" Us Family (such as, but not
limited to, authorization of credit card and check transactions, order
fulfillment, sweepstakes and contests, and co-branded or joint product
and service promotions). The "R" Us Family may share your information
with service providers who develop, host or maintain the "R" Us Sites on
behalf of a member or members of the "R" Us Family. The "R" Us Family
may also share your information with service providers who warehouse
product, personalize product and perform order fulfillment services on
behalf of a member or members of the "R" Us Family. These service
providers are granted access to some or all of your personal information
are contractually restricted from using your personal information in any
manner other than as may be necessary to perform their services. We may
also utilize service providers to assist us in aggregating customer
information. We may then share such aggregated information with
prospective marketing partners and advertisers.
In Connection with Business Transfers: In the event that a store,
division or part or all of an "R" Us Family member (or the assets of one
of those entities) is bought, sold or otherwise transferred, customer
information will likely be included among the transferred business
To Comply with Laws: An "R" Us Family member may also disclose
specific information when it determines that such disclosure is
necessary to comply with the law or to protect the interests or safety
of its visitors and guests, the "R" Us Family or others. This includes
exchanging information with other companies and organizations for fraud
protection and credit risk reduction.
On Registries and Wish Lists: Registries and wish lists are made
available for viewing by others. If you create your registry or wish
list and elect to make it available online, your information will be
accessible at www.toysrus.com and/or www.babiesrus.com. If you create
your registry or wish list at www.toysrus.com and/or www.babiesrus.com,
your registry information may also be accessible at the Retail
- How is my personal information protected?
The "R" Us Family members use industry standard security techniques on
the "R" Us Sites to help protect against the loss, misuse or alteration
of information collected from you at the "R" Us Sites. When you access
your account information or transmit personally identifiable data to the
"R" Us Sites, that information is stored on servers that the "R" Us
Sites have attempted to secure from unauthorized access or intrusion.
"Secure Socket Layer" software encrypts all personal information you
transmit to the "R" Us Sites. "R" Us Family members cannot be and are
not responsible for unauthorized access to information by hackers or
others who have obtained such access through illegal measures.
- What are cookies and how does the "R" Us Family use them?
The "R" Us Sites use "cookies," which are small pieces of information
stored by your browser on your computer's hard drive. The cookies are
used to connect your computer with information stored about your
preferences and product purchases. (Some examples of this data include
your account preferences, items added to your cart, user specific
information on pages accessed and previous visits to the site.) "R" Us
financial information on your computer. The "help" portion of the
toolbar on most browsers will tell you how to prevent your browser from
accepting new cookies, how to have the browser notify you when you
receive new cookies or how to disable cookies altogether. If you reject
cookies, you may not be able to participate in certain activities or
receive a presentation tailored to you.
- How can I opt out from receiving "R" Us Family
From time to time, you may receive periodic mailings, telephone calls or
e-mails from "R" Us Family members with information on products or
services, discounts, special promotions, upcoming events or other offers
from an "R" Us Family member or its marketing partners. You may opt out
of receiving e-mail communications by clicking the "Unsubscribe" link at
the bottom of the e-mail received unsubscribe from future emails. It may
take us up to 10 days to complete this process, as permitted by law. You
may opt out of receiving mailings or telephone calls by completing the
online form at ww.toysrusinc.com/contactus or by calling 1-800-TOYSRUS
(1-800-869-7787) or 1-888-BABYRUS (1-888-222-9787) and asking for an
operator who will instruct you on how you may opt out of receiving such
communications. Please note that if you ask an "R" Us Family member to
remove your name from a mailing list, your name will be removed from all
of the mailing lists maintained by the "R" Us Family. In addition, your
personal information may be retained in the database for record keeping
purposes and for internal research and analysis.
- How can I update or change my personal information?
You may update or change your personal information by completing the
online form at www.toysrusinc.com/contactus or by calling 1-800-TOYSRUS
(1-800-869-7787) or 1-888-BABYRUS (1-888-222-9787) and asking for an
operator, who will instruct you on how to update or change your personal
information. To change your shipping or billing information for
www.toysrus.com or www.babiesrus.com orders, log on, select "My Account"
and make the appropriate changes.
The "R" Us Sites do not knowingly solicit or collect personally
identifiable information online from children under the age of 13
without prior verifiable parental consent. If any "R" Us Family member
learns that a child under the age of 13 has submitted personally
identifiable information online, in contravention of these measures, it
will take all reasonable measures to delete such information from its
databases and to not use such information for any purpose (except where
necessary to protect the safety of the child or others as required by
- Linked Sites
The "R" Us Sites may contain links to other sites, including content
from other sites that is occasionally framed within an "R" Us Site.
Please note that the privacy policies at these other sites may be
site linked to or framed within an "R" Us Site prior to providing any
information on or to that site.
- How to contact the "R" Us Family
free to call us at 1-800-TOYSRUS (1-800-869-7787) or 1-888-BABYRUS
will post any changes to this policy. You agree that the information
the time of use. We may contact you with notices concerning our Privacy
Policy, but you should check the "R" Us Sites periodically to review any