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Privacy Policy
  1. What does the "R" Us Family Privacy Policy cover?
    The "R" Us Family includes Toys "R" Us, Inc.; Toys "R" Us-Delaware, Inc.;, LLC;, LLC; and their affiliated companies and operating divisions.

    This privacy policy outlines "R" Us Family practices regarding information collected (a) online at,, and any other websites operated by "R" Us Family members (the ""R" Us Sites"); and (b) at "R" Us Family retail stores in the United States (the "Retail Stores").

    We suggest that you review this Privacy Policy periodically as we may update it from time to time. This policy was last revised on June 30, 2006. By visiting an "R" Us Site or otherwise interacting with an "R" Us Family member, you are accepting the practices described in this Privacy Policy.

  2. What information does the "R" Us Family collect?
    Each time you visit an "R" Us Site, the web server automatically collects your internet service provider's address, the web page from which you came, web browser software, and a record of your activity while visiting the site.

    The "R" Us Family members collect personally identifiable information (such as first and last name, credit card number, home address, e-mail address and telephone number) that you provide when you make a purchase; visit the Retail Stores or the "R" Us Sites; create or edit your registries and wish lists; participate in a contest, sweepstakes or other promotion; fill out a survey or questionnaire; sign up for a program or club; contact an "R" Us Family member (by e-mail or otherwise); contact an "R" Us Family customer service representative; or otherwise interact with an "R" Us Family member. Information that you provide at the Retail Stores may be combined with information that you provide online at the "R" Us Sites, as well as with information about your product interests and purchases. The information you provide to "R" Us Family members may also be combined with demographic and other information that is available in order to allow the "R" Us Family members to better communicate with you and enhance your shopping experience.

    For purposes of this policy, information regarding your children that you (the parent) provide to the "R" Us Family is treated in the same manner as information collected about you.

  3. How does the "R" Us Family use and share personal information?
    Using Your Personal Information
    Your personal information is used by the "R" Us Family members to enhance your guest relationship with them, respond to your requests, tailor offerings to you, communicate with you about products, services, special offerings and events or programs offered by the "R" Us Family members or their marketing partners that may be of interest to you. The "R" Us Family may also use this information to analyze and manage its businesses. Aggregate data (which does not allow an individual to be identified, contacted or located) is collected from online and offline facilities and may be used to enhance the ability of the "R" Us Family members to communicate with you, and for internal analysis and management purposes.

    Sharing Your Personal Information
    "R" Us Family members will not license, sell or provide your personal information to any unaffiliated third party except as permitted by this policy or with your consent. The "R" Us Family shares your personal information as set forth below:

    With "R" Us Family Members: Personal information collected by one member of the "R" Us Family will be used by that member in accordance with this Privacy Policy and may be shared with other "R" Us Family members for use only in accordance with this Privacy Policy.

    With our Service Providers: "R" Us Family members may share your personal information with service providers who provide services for or administer activities on behalf of the "R" Us Family (such as, but not limited to, authorization of credit card and check transactions, order fulfillment, sweepstakes and contests, and co-branded or joint product and service promotions). The "R" Us Family may share your information with service providers who develop, host or maintain the "R" Us Sites on behalf of a member or members of the "R" Us Family. The "R" Us Family may also share your information with service providers who warehouse product, personalize product and perform order fulfillment services on behalf of a member or members of the "R" Us Family. These service providers are granted access to some or all of your personal information as necessary and may use cookies (as defined below) on our behalf, but are contractually restricted from using your personal information in any manner other than as may be necessary to perform their services. We may also utilize service providers to assist us in aggregating customer information. We may then share such aggregated information with prospective marketing partners and advertisers.

    In Connection with Business Transfers: In the event that a store, division or part or all of an "R" Us Family member (or the assets of one of those entities) is bought, sold or otherwise transferred, customer information will likely be included among the transferred business assets.

    To Comply with Laws: An "R" Us Family member may also disclose specific information when it determines that such disclosure is necessary to comply with the law or to protect the interests or safety of its visitors and guests, the "R" Us Family or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

    On Registries and Wish Lists: Registries and wish lists are made available for viewing by others. If you create your registry or wish list and elect to make it available online, your information will be accessible at and/or If you create your registry or wish list at and/or, your registry information may also be accessible at the Retail Stores.

  4. How is my personal information protected?
    The "R" Us Family members use industry standard security techniques on the "R" Us Sites to help protect against the loss, misuse or alteration of information collected from you at the "R" Us Sites. When you access your account information or transmit personally identifiable data to the "R" Us Sites, that information is stored on servers that the "R" Us Sites have attempted to secure from unauthorized access or intrusion. "Secure Socket Layer" software encrypts all personal information you transmit to the "R" Us Sites. "R" Us Family members cannot be and are not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures.
  5. What are cookies and how does the "R" Us Family use them?
    The "R" Us Sites use "cookies," which are small pieces of information stored by your browser on your computer's hard drive. The cookies are used to connect your computer with information stored about your preferences and product purchases. (Some examples of this data include your account preferences, items added to your cart, user specific information on pages accessed and previous visits to the site.) "R" Us Family members do not use cookies to store any of your personal or financial information on your computer. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive new cookies or how to disable cookies altogether. If you reject cookies, you may not be able to participate in certain activities or receive a presentation tailored to you.
  6. How can I opt out from receiving "R" Us Family communications?
    From time to time, you may receive periodic mailings, telephone calls or e-mails from "R" Us Family members with information on products or services, discounts, special promotions, upcoming events or other offers from an "R" Us Family member or its marketing partners. You may opt out of receiving e-mail communications by clicking the "Unsubscribe" link at the bottom of the e-mail received unsubscribe from future emails. It may take us up to 10 days to complete this process, as permitted by law. You may opt out of receiving mailings or telephone calls by completing the online form at or by calling 1-800-TOYSRUS (1-800-869-7787) or 1-888-BABYRUS (1-888-222-9787) and asking for an operator who will instruct you on how you may opt out of receiving such communications. Please note that if you ask an "R" Us Family member to remove your name from a mailing list, your name will be removed from all of the mailing lists maintained by the "R" Us Family. In addition, your personal information may be retained in the database for record keeping purposes and for internal research and analysis.
  7. How can I update or change my personal information?
    You may update or change your personal information by completing the online form at or by calling 1-800-TOYSRUS (1-800-869-7787) or 1-888-BABYRUS (1-888-222-9787) and asking for an operator, who will instruct you on how to update or change your personal information. To change your shipping or billing information for or orders, log on, select "My Account" and make the appropriate changes.
  8. What is the "R" Us Family's children's privacy policy?
    The "R" Us Sites do not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. If any "R" Us Family member learns that a child under the age of 13 has submitted personally identifiable information online, in contravention of these measures, it will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required by law).
  9. Linked Sites
    The "R" Us Sites may contain links to other sites, including content from other sites that is occasionally framed within an "R" Us Site. Please note that the privacy policies at these other sites may be different from this one. You should review the privacy policy of any site linked to or framed within an "R" Us Site prior to providing any information on or to that site.
  10. How to contact the "R" Us Family
    If you have questions or concerns about this Privacy Policy, please feel free to call us at 1-800-TOYSRUS (1-800-869-7787) or 1-888-BABYRUS (1-888-222-9787).
  11. Revisions to the "R" Us Family Privacy Policy
    This Privacy Policy may be updated and revised from time to time and we will post any changes to this policy. You agree that the information that we gather now will be subject to the Privacy Policy in effect at the time of use. We may contact you with notices concerning our Privacy Policy, but you should check the "R" Us Sites periodically to review any changes.