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Toyota's mission has always been to provide clean and safe products. Thus, the company has positioned the environment as one of its most important issues and has been working toward creating a prosperous society and a world that is comfortable to live in.
With this goal in mind, Toyota has been actively developing various new technologies from the perspective of achieving energy security and diversifying energy sources, which is necessitated by the dwindling supply of petroleum resources. For example, in motive power sources for automobiles alone, we have been continuously improving conventional engines and have developed and commercialized lean-burn gasoline engines, direct injection gasoline engines and common rail direct-injection diesel engines, etc.
We have also been modifying engines so that they can use alternative fuels, such as compressed natural gas (CNG), instead of gasoline or light oil, and have been installing these engines in commercially sold vehicles. Toyota has also developed and has been marketing electric vehicles (EV) that use motors for the driving source; hybrid vehicles (HV) that combine an engine and a motor, fusing the advantages of these two power sources; fuel cell hybrid vehicles (FCHV) that use fuel cells (FC) to generate electricity based on a chemical reaction between hydrogen and the oxygen in the air and that supply this electricity to electric motors to produce driving power.
*Based on worldwide sales Toyota Motor Corporation hybrid vehicles.
The Toyota Highlander Hybrid is based on the popular Highlander SUV, boasting a more environmentally-friendly gas-electric hybrid engine that delivers excellent fuel economy and lower emissions.
 The Highlander Hybrid is available in an all-wheel drive configuration only, with two trim levels: Base and Limited. It employs an advanced Hybrid Synergy Drive system, a 3.3-liter V6 gasoline engine with a high-torque electric drive motor-generator, producing 270 net horsepower and mated to an electronically-controlled continuously variable transmission.
The five-passenger Base trim is equipped with 17-inch alloy wheels, air conditioning and a rearview camera monitor. The Limited trim adds 19-inch alloy wheels, a power rear liftgate, leather upholstery and heated front seats; it also includes a third row bench seat that brings total seating capacity to seven (available on the Base trim).
Standard safety features include anti-lock disc brakes with brake assist, electronic vehicle stability and traction control systems, active anti-whiplash front head restraints, front side-impact airbags and overhead curtain airbags for all rows. Hybrid-related components are backed by an 8-year/100,000 mile warranty.
 The Toyota Camry Hybrid is a front-wheel drive four-door sedan that seats five passengers. Available in one well appointed trim it comes standard with Hybrid Synergy Drive, a combination electric motor/gasoline engine fitted with an efficient, continuously variable transmission.
The standard warranty for hybrid-related components is 8 years/100,000 miles. A moonroof, navigation system, leather seats and heated front seats are optional. Standard safety features include stability and traction control, six-airbags, and a tire pressure monitor.
The Toyota Prius is a gas-electric hybrid that sets the standard for environmentally-friendly transportation. This front-wheel drive, five-door liftback delivers comfort, value and a smooth ride, as well as impressive fuel economy and low  emissions.
The Prius is available in four trim levels - Prius II, Prius III, Prius IV and Prius V - with a base Prius I trim scheduled to arrive later in the model year. All trim levels employ Toyota's Hybrid Synergy Drive, a hybrid powertrain technology that unites a 1.8-liter Atkinson-cycle four-cylinder gasoline engine with a powerful electric drive motor to generate 134 combined horsepower, mated to a continuously variable transmission.
Every Prius is equipped with a high level of standard equipment: Prius II trims feature 15-inch alloy wheels, power heated mirrors, remote keyless entry with driver door Smart Key passive entry, automatic air conditioning, cruise control, MP3 capability and driver's seat height adjustment; Prius III trims add Bluetooth wireless connectivity, satellite radio and upgraded audio with a 6-disc CD changer; Prius IV trims are further outfitted with heated front seats and leather upholstery, while the Prius V boasts 17-inch alloy wheels and auto-leveling LED low-beam headlights. Standard safety technologies include anti-lock brakes with brake assist, vehicle stability control, traction control and a tire pressure monitor, as well as dual front, front side-impact and front and rear overhead curtain airbags. An optional Advanced Technology Package offers progressive features such as a pre-collision system, radar cruise control, lane keep assist and intelligent parking assist. Hybrid-related components are backed by an 8 year/100,000 mile warranty.
The Toyota Prius is completely redesigned for 2010, with fresh exterior and interior styling, more cabin room, and upgraded standard and optional equipment. A larger 1.8-liter engine with three selectable drive modes debuts, providing more power without compromising fuel efficiency, while safety is enhanced with a new driver's knee airbag and standard vehicle stability control for all trim levels. Additionally, the available moonroof now boasts solar panels that power a new ventilation system, allowing remote air conditioning so that the driver can cool the interior before getting into the vehicle.
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