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About Us

  New Diamond District was founded in 2001, and operates today as a strong family business. We specialize in the sales of brand new high-quality timepieces, fine jewelry, loose GIA Certified diamonds and other luxury accessories. Because we are not authorized dealers for watches, we are able to avoid manufacturers pricing control and forward greater discounts to our customers. We buy our watches through authorized dealers, distributors and/or other legitimate established lines of distribution within the watch industry. Our prices are highly discounted and this is due to the fact that we buy watches from our suppliers in large quantities, have a very low markup and, as an online seller, operate at a very low overhead cost.

  At New Diamond District we breathe new life into high-end fine Swiss timepieces. We give our clients the ultimate luxury: the ability to take an exceptional Swiss timepiece and modify it to create something distinctive and completely unique to them. Our Black PVD coating process uses multi-million dollar equipment to transform classic stainless steel into stunning military-grade stealth black, while our custom dials and bezels are manufactured on site, using high-grade materials and finishes that maintains the quality that Swiss watchmaking is reserved for. Visit our eBay Store to see our selection of dials, bezels and finished pieces.

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