WHAT IS A GIFT WITH PURCHASE (GWP) ITEM?
You will often see the words "Gift with Purchase" or the initials "GWP" when shopping for cosmetic and health & beauty items on eBay. They are available at a fraction of their retail price. Many high end cosmetic company such as Clinique, Estee Lauder, Lancome, and others will offer special promotional packages that they will give to their customers when they purchase a specific dollar amount. This will allow the customer the opportunity to try new products/colors. At the end of the promotion, leftover GWP packages are sold to wholesalers and outlet shops.
What is the difference between a GWP and a full size item?
- The GWP will have no box.
- The GWP is generally a smaller (trial) size. The exception is lipstick. A GWP lipstick often contains the same net weight as a full size lipstick.
- The GWP is usually packaged in plain plastic cases, compacts, and tubes instead of the fancy gold and silver signature packaging of the company.
- The GWP is marked "Not for Individual Sale" or "Sample".
Since gift with purchase items are manufactured by the same company as the full size items, you will receive the same outstanding quality. This is a great way to try a new product line or color from a high end cosmetic company without breaking the bank!
WHAT IS A TESTER?
Cosmetic and fragrance companies will often use testers to promote their products, so you will find testers at cosmetic and fragrance counters. You will also find testers listed on eBay for sale. "Tester" cosmetics and fragrances are the exact same quality as full size retail items, but are sometimes packaged differently.
With a fragrance, it might be missing a cap, or it might come with a plain white box instead of the retail box, or with no box at all.
A cosmetic tester might be sold without the fancy compact, without a box, or with other "no frills" packaging. AN IMPORTANT FACT TO REMEMBER: eBay does NOT allow used cosmetics to be sold on their site. However, used fragrances may be sold on eBay.
With both fragrances and cosmetics, the items may or may not have a "TESTER" label on them.
Since testers, like GWPs, are manufactured by the same companies as the full size items, you will receive the same outstanding quality. This is a fantastic way to try a new beauty product or scent from a high end cosmetic or fragrance company at greatly reduced prices!